In recent years, live shopping has become a powerful tool in e-commerce, helping brands and online stores boost sales and engage customers in real time.
However, most live commerce activities still depend on third-party platforms like Facebook Live, TikTok Live, or Shopee Live – which means store owners lose control over customer data, features, and content.
A new trend is emerging: hosting live commerce directly on your own website. This gives you full control of your content, customer database, and shopping experience – and it’s a solution ICSC can deliver end-to-end.
1. Why host live shopping on your own website?
- Full ownership of customer data – no sharing with third parties.
- Higher conversion rates – viewers can add products to cart and purchase instantly while watching.
- Brand building – all content and audience belong to your business.
- No direct competition – unlike marketplace livestreams where hundreds of sellers compete in the same feed.
2. Who benefits from this solution?
- Store Owner (Host) – creates, manages, and runs live shopping sessions.
- Viewers (Customers) – watch, interact, and shop during the livestream.
- Admin – manages the platform, moderates content, and tracks performance.
3. Key Features of the E-Commerce Livestream Solution
For store owners
- Create, schedule, and host live shopping sessions directly on the website.
- Stream via desktop webcam or mobile camera.
- Pin products during the livestream to highlight them.
- View real-time analytics on active viewers.
For customers
- Watch smooth, high-quality livestreams on desktop or mobile.
- Comment, send reactions, and share the livestream.
- Click pinned products to view details, add to cart, or buy instantly.
- Set reminders for upcoming livestreams.
Shopping features
- Add products to cart without leaving the livestream page.
- Apply discount codes or run flash sales during the live event.
- Multiple payment methods (COD, bank transfer, e-wallets).
Admin & reporting
- Real-time metrics: viewers, clicks, sales.
- Track and manage all orders generated during livestreams.
- Post-event sales reports and product performance analytics.
4. How it works
- Store owner logs in → creates a new livestream session, selects featured products.
- Go live from desktop or mobile.
- Customers visit the website → watch, interact, and shop.
- Host pins products → customers click to view and purchase.
- Livestream ends → system records sales and generates reports.
5. Business benefits of live shopping on your website
- SEO & AEO (Answer Engine Optimization) boost – livestream pages and product info are indexed directly on your site, increasing visibility on Google and voice search.
- Better customer experience – no disruption during the buying process.
- Marketing synergy – integrates with email marketing, push notifications, and remarketing campaigns.
- Long-term brand growth – independent from social platform algorithms.
6. ICSC – Your live commerce technology partner
With deep expertise in e-commerce platform development and livestream integration, ICSC offers:
- A smooth, scalable, and easy-to-use live commerce system.
- Integrated shopping cart, inventory, and product management.
- Optimized for multi-device streaming with fast video load times.
- Customizable features tailored to your industry needs.
Live shopping on your own website is not just a sales channel – it’s a long-term e-commerce strategy that maximizes conversion rates, boosts SEO & AEO performance, and puts you in full control of your brand. With ICSC’s turnkey solution, you can transform your website into a powerful, independent sales engine.